On AUGUST 30 AND 31, 2016


P&G InQbet Campus Brussels Innovation Center, Belgium

About the Hackathon

A 48-hours-challenge organized by Deloitte and in sponsorship with key global companies with expertise in consumer facing products and services. During this hackathon, start-ups and sponsoring companies will combine their knowledge and experience to create new and innovative solutions for your consumers, your organization or industry over all.


During the hackathon you will work on challenges in the following areas:

  1. Digital disruption via business models and approaches
  2. Digital disruption in production
  3. Digital solutions for disruption in packaging


The Consumer goods hackathon targets:

  • large multi-national enterprise eager to innovate
  • start-ups & SMEs who want to develop innovative offerings relevant for consumer products business
  • universities and schools with departments or specialties related to innovation in the field of consumer products business.

Event Schedule

There will be a film crew, sketch artists and rapid prototype experts at your disposal. Plus free drinks and food!

50 to 75 participants will be split in 15 mixed teams made of start-ups and corporates that will work in 6 sprints:

  • Sprint 0 - Inspire : Inspire participants with speakers on trends and technologies
  • Sprint 1 - Explore : Explore design question, collect Insights and opportunities
  • Sprint 2 - Conceptualize : Generate and prioritize ideas and create concepts
  • Sprint 3 - Design : Create your minimal viable solution
  • Sprint 4 - Build : Prototype and test your solution in an agile way
  • Sprint 5 - Pitch : Pitch to senior executives and investors

If the senior executives and investors like your idea you could keep working together in the future and make your idea a reality!

Promotional Video


Here are the challenges you will work on (to be selected in the registration form):


1.     Digital disruption via business models and approaches

  • Predictive analytics to steer customer interaction and choices
  • How to leverage the internet of things devices and connectivity for banking in broader sense. There are some applications in insurance applications.
  • Define opportunities to disrupt specific parts of the banking value chain.
  • Novel blockchain solutions. Applications are likely first in contract management
  • Personalization : how to enable locally connected beverages and grounded in authentic history while enabling global scale.
  • Digital business models to enable product replenishment
  • Digital business models to enable loyalty subscriptions for consumer products
  • Digital approaches to build superior value for consumers by integrating digital knowledge and physical products. Big data analytics to extract consumer and environmental knowledge for customized solutions.
  • Smart e-commerce approaches
  • Novel digital solutions in physical stores
  • How digital can enable and accelerate sustainable consumption (e.g. limited footprint, circular economy...) at community level?
  • Digital subscription and loyalty-based consumer offerings (with delivery)
  • Digital business models to promote and connect local merchants to (local) customers and increase their share of wallet with these customers
  • Omni-channel consumer services with personalized human interaction on top off click and brick
  • Data collection (IoT,…) and analysis to empower customers in their consumer choices
  • Data collection and analysis that allow local merchants to align their offering to consumer needs & wishes
  • Apply digital (blockchain, IoT, M-payments ) solutions to create trust and facilitate P2P transactions, including but not limited to home delivery with a neighbour and /or local drop-off point

2.     Digital disruption in production

  • How to leverage digital and the industry of things in the production plants for fermentations processes.
  • Digital solutions for breakthrough in change-over management and downtime in production lines.
  • Enable digital solutions and internet of things to reduce complexity.
  • Work processes enabled by digital
  • How can complexity coming from innovation be mitigated via technology, how to keep and improve production efficiencies in a more complex world?
  • How to cut by half CIP (clean-in-place) time?
  • How to operate with zero product losses ?
  • Low cost internet of things solution to enable legacy machines to become smart
  • Digital on-line sensors for micro detection in our products before product gets filled in bottles
  • Digital measurement: digital micro/”zero weight” “radar-type” sensors (to be positioned in caps, bottles) that go through unscrambles/cap sorters to understand better cap/bottle distribution and validate models
  • Non-invasive retrofitted sensors: How can we use non-invasive sensors attached to equipment, to transmit condition, operating and status data about the equipment to a cloud for further automatic analysis?
  • Intelligent package: How could we create a single package with integrated “invisible” sensors (strain gauges, pressure sensors) to increase our understanding of what happens to a package as it travels through a packing line and optimize the equipment setup.
  • IoT: How can Internet of Things disrupt a whole consumer goods supply chain?
  • How can virtual/augmented reality simulate the consequences of a serious accident & could help with touching the hearts of people
  • How digital gamification could help to detect unsafe situations and unsafe behaviour?
  • Digitizing the safety audits , allowing taking the notes in the field (via ipad) and allowing retrieving trends based on text analysis + automated follow-up of actions closing
  • How can digital sensors help inspection of safety devices (tells when equipment needs to be inspected, what is required in the inspection and then tracking that the inspection was completed)
  • Augmented reality to guide people through a task with indication of the safety and quality critical steps including the person acknowledging completion + possibility to capture the experience from the execution


3.     Digital solutions for disruption in packaging

  • Dispense the last drop/comfortable delivery of product (Consumer convenience)
  • Easy control of portion size/Dose to Delight (Consumer convenience)
  • Easy opening/closing (Consumer convenience)
  • Easily disposable packages (eCommerce) (Consumer convenience)
  • Packages for liquids in OmniChanel retail (eCommerce+Brick and mortar) (Consumer convenience)
  • Packs designed for circular economy (Sustainability)
  • Creating easily sortable pack solutions (Sustainability)
  • Non-oil based materials to pack liquids (Sustainability)
  • IoT solutions for Packaging (sustainability integrated) (Connected packs)
  • Sensors/interfaces/energy for packs  (Connected packs)
  • Cost effective miniature packs (sampling and eCommerce) (Pack Sizes/Formats)
  • “on-the-go” Packs / Craveable containers (Pack Sizes/Formats)
  • Glass Alternatives (Premium decoration)
  • Metal alternatives (Premium decoration)
  • Mass customization/personalization solution
  • Improving the functional performance (tear strength) of recycled fiberboard
  • Improving consumer perception (premiumness) of shrink film
  • Flexible manufacturing for gift packs


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